Optimizing Your Online Job Descriptions to Land Top Candidates

So much recruiting of top candidates takes place today online that it’s becoming increasingly important that you optimize your company’s job postings for the search engines.

The key to attracting good candidates to your job opportunities is to optimize your job postings with keywords that match the skill sets you’re looking for.

Keyword research therefore is critical to making sure your job listing is optimized so you’ll need to know what keyword phrases are germane to your description and what keywords or terms candidate might use when searching for a position such as yours.

Think of as many phrases as you can. Take a look at your competitors’ listings; what keywords are they using when they post positions similar to the ones you’re looking to fill? You also can use Google’s free Adwords Keyword Tool for help in finding other relevant keywords.

As you select the keywords you’ll use, make sure they’re as specific as you can make them. That is, not “warehouse technician” but “tooling and warehouse support specialist.” Not “warehouse manager” but “continuous improvement, value stream manager – distribution.”

Not only will such specificity help attract great candidates, it will weed out those who apply to any job for which they think they are remotely qualified.

You also should be very specific as to the job’s location in your keywords: “continuous improvement, value stream manager – distribution – Ontario, CA,” for example.

You also may want to use alternative job titles in your postings: “warehouse” instead of “distribution center” (or vice versa), “test engineer” instead of “software integration testing” (or vice versa), and so on.

When it comes to the listing title, be sure to include the type of job, as appropriate (part-time, temporary, contract, and so on). In addition, skip the abbreviations in job titles: Sr. Mgr. is not good; Senior Manager is correct.

In addition, your posting should avoid the following in your job titles:

  • Too many keywords (keyword stuffing)
  • Questions
  • Salary rates/pay rates
  • Capitalizing words that normally aren’t capitalized

In the job description itself, use bullet points (they make for easier reading) and make the description at least 150 words in length. Why? Because search engines like content, but job seekers don’t like to read long text blocks. Watch company specific abbreviations and/or jargon.

Be sure to give the job posting its own URL, which helps with search engine optimization and ranking in search results.

Need more help finding top candidates for your Inland Empire-are company? Then contact the recruiters at Arrow Staffing. We’ve been helping companies in Riverside and San Bernardino counties find great workers for temporary, temp-to-hire and direct-hire opportunities for more than 40 years and we’d look forward to helping your firm, too. Contact us today.

Leave a Reply

Your email address will not be published. Required fields are marked *