Your company most likely has a website, something that presents the basics about your business. But you may be wondering if there is more you can do to increase your presence online. One way to move up to the next level is by starting a blog. Why should you have a blog? Here are five reasons.

 

1. The first reason is the one most people are familiar with – it simply attracts more customers to your website and adds to the bottom line. It does this in several ways. First, by blogging, you can add more keywords to your content and optimize it to an even greater extent for search engines. You also can set up more links to other related websites, and make reciprocal arrangements so that they will link back to you. All of this will further optimize your site for Internet search engines.  It also attracts people’s interest. They will go to your website just to learn more about your products or services, which could result in more sales.
2. The second reason to have a blog is that it enhances your company’s reputation. It builds your credibility. With content that is timely and informative, it will help establish your company as an important player in your industry. As your blog becomes established, it also will help to build up a degree of trust among customers, trust that your company is reputable and can provide good service and value.
3. The third reason is that it improves employee morale when they contribute to the blog. It will allow them to showcase their knowledge and expertise. It also will increase employee engagement because contributing to the blog will become a kind of team effort, one where everyone gets a chance to contribute and show what they can do. Moreover, it will also be a good avenue of communication among your employees. They will be able to find out what others in the organization are working on and may be able to offer help.
4. The fourth reason is that it will help you to get a better idea of your customers’ attitudes and desires. When they comment on the blog posts, you will find out what is on their minds, what interests them, what kinds of things they want or don’t want.
5. The fifth reason is that it improves customer service. Customers can go to your blog to find out more about your products and services and learn about the company. If you have new products to offer, customers can find out about them on the blog. They don’t have to waste time contacting the company.

In the end, all of these reasons are related to the first – adding to your bottom line.

Are you enjoying our Arrow Staffing blog? We hope so and we hope that you have bookmarked it and return each week. Speaking of next week, our next topic will be one that discusses creating a culture of safety at your company. If you have any questions or want to learn more about our recruiting services, contact us today!