Networking has always been a key ingredient in the job search recipe, but the shift to a more virtual world has changed the way we connect. Gone are the days of handshakes and business cards—today, building and maintaining professional relationships often happens from behind a screen. While this may seem daunting, virtual networking offers its own set of opportunities. Here’s how you can effectively network in a virtual world and make connections that could lead to your next big career move.
Embrace LinkedIn as Your Virtual Business Card
LinkedIn is the cornerstone of virtual networking. It’s more than just an online resume—think of it as your professional brand. To stand out, make sure your profile is polished. Use a professional photo, craft a compelling headline, and ensure your summary reflects your career goals and skills. Don’t forget to list your achievements, experiences, and any relevant certifications.
How to network: Start by connecting with people you already know—colleagues, classmates, and industry contacts. Then, expand your network by connecting with people in your industry or field of interest. Personalize your connection requests by mentioning something you admire about their work or explaining why you’d like to connect. Engaging with posts, sharing relevant content, and joining industry groups are also great ways to stay active and visible on the platform.
Attend Virtual Events and Webinars
The pandemic may have paused in-person conferences and meetups but also sparked a boom in virtual events. From industry webinars to online networking events, there’s no shortage of opportunities to connect with like-minded professionals.
How to network: When attending virtual events, be proactive. Don’t just listen—engage. Ask thoughtful questions in the chat, participate in breakout sessions, and follow up with speakers or attendees on LinkedIn afterward. A simple message saying you enjoyed their insights can open the door to further conversation.
Leverage Social Media
While LinkedIn is the go-to for professional networking, other social media platforms like Twitter, Instagram, and even Facebook can also be valuable networking tools. Many industry leaders and companies share these platforms’ updates, insights, and job opportunities.
How to network: Follow industry influencers, participate in relevant Twitter chats, and join Facebook or Instagram groups related to your field. Engage with content by liking, commenting, and sharing. When appropriate, you can even slide into the DMs—just make sure your approach is professional and respectful.
Follow Up and Stay Connected
Networking isn’t a one-and-done activity—it’s about building relationships over time. After connecting with someone, whether through LinkedIn, an event, or email, make sure to follow up. A simple thank-you note or a message checking in a few weeks later can go a long way in keeping the relationship alive.
How to network: When following up, be genuine and specific. Mention something from your last conversation or share an article you think they’d find interesting. Over time, continue to engage with their content and provide value where you can. This keeps you top of mind and shows that you’re serious about building a professional relationship.
Arrow is Here for You – Virtually and In Real Life
By embracing online platforms, engaging in virtual events, and maintaining consistent communication, you can build a strong network that supports your career growth. And when it comes to building your career, it’s good to have Arrow Staffing in your corner. Visit our job seeker page to get started.
