In this day and age, when we are being bombarded by information from so many different sources, it is important for companies to use every available avenue to market themselves and their products or services. But marketing now is about more than just getting your name out there. It is about establishing your reputation as an industry leader. Here are a few ways to do that.
- Social media and online presence
Having a presence on social media involves more than simply setting up a Facebook or LinkedIn page or Twitter feed. It is something that needs to be dynamic and interactive. Someone needs to constantly tend to these social media pages, posting material not just about the company but about your industry that is educational and informative. A social media presence is about establishing a community online, one that involves dialogue
Your web page is of vital importance as well. It is often the first point of contact for customers and job seekers. You want it to be professional looking and engaging so that it gives a positive image of the company. Some have described it like a display window for your firm. It should have a lot of useful information about the company and your industry.
It should have engaging images and be well organized and easy to navigate. If it is not, you will lose customers and job candidates.
- Idea generation
Marketing a company these days requires more than just promoting products and services. Today’s consumers are more savvy and are looking for more value in what they read. Your marketing needs to include information that is useful to them, with ideas, news, analysis and research about your industry and its place in their lives.
- Company culture
It is more important than ever because of today’s information-sharing environment. Employees are also very active online, and if their experience at work is unpleasant or frustrating, their complaints may easily find their way onto the Web, which is certainly not good for the company’s reputation. On the other hand, if they enjoy their work at the company, their positive comments online will help to improve the company’s reputation.
If your company is looking for qualified, reliable employees, Arrow Staffing can help you. We will work with you to learn about your company culture, what skills you need, and send you people who will be a good fit for your workplace. Give us a call today.